It is important that we avoid tours that are decentralized, fail to tell bigger stories, and worst of all, are vulnerable to the bias of the guide.

How exactly can we incorporate standards and objectives in a way that feels seamlessly incorporated with our exhibits and narratives?

You articulate that a museum program can, and should, have intangible benefits that outweigh and outlast any particular “fact” a person might learn.

The perfect program is a combination of what you want visitors to learn, what you want visitors to do, what visitors want to learn, and what visitors want to do. Essentially, at the end of the visit, you have very little control over what a person experiences on your site; however, you can set them up for success with careful planning.